Think of the trade show floor as a battleground for attention. In 2026, relying on the same old static graphics and pipe-and-drape setups just won’t cut it anymore for exhibitors. Moving from traditional displays to smarter, illuminated solutions like the Portable Light Box or Trade Show Light Box is now a must for any marketing […]
When you step into a modern trade show booth, a retail space, or even a corporate lobby, one thing stands out right away: the ultra-clean displays. You’ll see bright, smooth fabric visuals with no wrinkles, no shine, and no distracting hardware. Those are SEG fabric banners, and they’ve quietly become the go-to choice for B2B […]
Trade shows are all about first impressions. The way your booth looks can either grab attention or be ignored entirely. A classic example is Apple in 1977 at the West Coast Computer Faire. The Apple II was important, but how the company presented itself mattered even more. Most exhibitors had simple backdrops and cardboard signage. […]
Trade show booth design can make or break your exhibit success. A well-designed booth grabs attention, reinforces your brand, and guides visitors to your message. Experts note that simplicity often wins – for example, keeping up to 40% of your booth space blank can prevent visitor overload. Effective lighting and cohesive branding are also key. […]