05
Jul
Jul
Your booth is effectively invisible if it isn’t illuminated, regardless of how much you spent on the floor space. In a crowded hall, standard…
Blog/Press
28
Jun
Jun
Did you know that 76% of American consumers have entered a store they had never visited before simply because a sign caught their eye? Despite this…
19
Jun
Jun
In 2026, a non-illuminated booth isn’t just old-fashioned; it’s practically invisible. Under the harsh, flat lighting of a modern convention center,…
08
Jun
Jun
With union labor rates in major convention cities reaching $300 per hour in 2026, the first sixty minutes of your event often determine your total…
06
Jun
Jun
Did you know that trade show attendees spend an average of just three to seven seconds deciding whether to engage with a booth? In that tiny window,…